Social Media Ad Campaign for Universal Orlando Resort

During my Social Media Marketing Class, I was tasked with creating an ad campaign for any company of my choosing.

 

This comes as no shock to anyone who knows me, but I chose to do my campaign on Universal Studios Florida. Specifically, I chose to focus my project on their Halloween Horror Nights event in the fall. Admittedly, I am the biggest scaredy cat, and I would probably cry if I had to go into one of their state-of-the-art haunted houses!

 

However, throughout my time as a park go-er and researching the parks, I found that Halloween Horror Nights is their biggest competitive advantage. Below, I have some of the main slides from the presentation.

 

You can also download the full project below, or check it out on my LinkedIn.