J.Crew Strategic Advertising Campaign

As part of my Advertising Communication Management class, my team was tasked with creating a strategic ad campaign for the iconic J.Crew. 

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My team and I decided to do a holiday campaign based around the classic nostalgia that J.Crew brings to the table. To do this, we based the idea around family traditions. Our campaign is centered around "Style for Every Season of Life", meaning that J.Crew is a closet staple for any person.

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Our social media deliverables depict different stylish J.Crew outfits for any typical holiday family occasions. Our television advertisement depicts a young woman being gifted a beautiful, vintage J.Crew sweater that was once her grandmother's. 

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Our "Style for Every Season of Life" Campaign truly encapsulates the beauty and timelessness of J.Crew in a fun, festive manner.