Glossier Creative Advertising Campaign

​As part of my Brand Storytelling class, my team and I were tasked with creating an integrated advertising campaign for Glossier. 

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For this campaign, my team and I decided we wanted Glossier, a brand about self-empowerment, to help women embrace their Kick-Ass Beauty. To do this, we leveraged celebrity athlete Ilona Maher. ​To bring this campaign to life, we created two static advertisements, one dynamic television advertisement, and one "wildcard" non-traditional advertisement of our choosing. 

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Our static advertisements heavily featured Ilona and her favorite Glossier products. Our dynamic advertisement depicts several women kicking ass in their everyday lives. Whether they are at work, at school, or at the gym our ad shows that women can be both unstoppable and beautiful. Finally, we decided that our non-traditional advertisement would ​be a work out class, "Ilona Maher's Kick Ass Academy" sponsored by Glossier and ran by Ilona. After "graduating" or completing the work out, participants would be gifted with Ilona's favorite products from our static advertisements.